Jan Schlüter’s lovestory with music began in the early 80ties when he started djing at school parties. So consequently he joined the music industry around 1990.
Young willing and unable he started at Warner Music Germany Within two years he worked in different departments like Press and TV promotion and in Sales Marketing.
In 1992 Jan Schlüter started a new distribution company called PP Sales Forces within the Public Propaganda network. PP Sales Forces established a fine reputation with exclusive label-deals by the likes of Compost Records and Jazzanova´s Sonar Kollektiv plus US labels like Strictly Rhythm, MAW, Henry Street and British imprints like Mo Wax and Ninja Tunes. Schlüter also did freelance a&ring for Motor/Universal Germany.
In 1998 Jan Schlüter started at Yo Mama Records as a Label Manager and Head of International. He was responsible for co-working with Sony International Network Europe (S.I.N.E.) for PATRICE and took care of several major German HipHop acts like FETTES BROT, Fünf Sterne deluxe, einszwo.
In 2000 he started BEI SCHLÜTER, an artist management and publishing company. First bands were famous German Tech-Rap super-group DEICHKIND plus German Indie-Rock Band DIE STERNE and developing electronic artists like WAREIKA and Kindergarden rap-crew Deine Freunde. Furthermore he consulted Eimsbush Entertainment, an independent record label owned by renowned German Rap-Star Jan Delay.
In spring 2016 Jan Schlüter joined forces with Witty Music Agency. Witty Music closed end of 2018 and was a music production and consulting agency specialized in composing bespoke music for global adertisement campaigns . Schlüter took over the fields of sonic branding, executive production and rights management.Clients range from global brands like Audi, Porsche, Henkel, Lufthansa,Volkswagen, BMW and Mini to Mercedes and many annoying advertisement agencies around the globe.
In 2020 a new sonic branding and music consulting agency was established called Make Some Noise.